Founded in 2008, dōTERRA emerged from the vision of sharing therapeutic essential oils with the world. A group of healthcare and business professionals, who experienced the incredible benefits of these precious resources themselves, took on the mission of turning this vision into reality. They founded the company and named it dōTERRA, derived from Latin, meaning "Gift of the Earth."
The first challenge was to establish a quality standard in an industry that lacked one before. It was not enough to simply offer essential oils worldwide; the founders of dōTERRA were determined to provide only the highest quality and purest essential oils, ensuring that families could trust they were using only the best for the health and well-being of their loved ones. This commitment led to the creation of a new standard of therapeutic quality: CPTG Certified Pure Therapeutic Grade®.
To achieve such a significant vision of bringing essential oils to the world, a dedicated team was required. This team needed to consist of individuals who were committed to hard work, dedication, passion, and vision. The team has continuously grown since the initial founding, but the mission remained unchanged: to offer essential oils that appeal to both beginners and experts, ensuring they can be used safely for their loved ones.
Sharing essential oils is a unique experience, and the founders of dōTERRA recognized that a unique distribution model would also be necessary. To facilitate personal experiences with essential oils, dōTERRA employs a direct sales model, where distributors collaborate with customers instead of relying on mass marketing. This individual approach allows people to experience the incredible power of essential oils firsthand while building trusting relationships. This model also opens the opportunity for individuals and families to realize their dream of financial independence. Today, over 2 million Wellness Advocates use dōTERRA products worldwide and share them with others.
dōTERRA's initial offering of essential oils included 25 single oils and 10 blends, first offered for sale on April 25, 2008. Since then, dōTERRA's product line has expanded to include many more single oils, oil blends, as well as supplements, spa, and products for a healthy lifestyle based on essential oils and comprehensive wellness philosophy. Of course, such an offering wouldn't be possible without a global botanical network of artists and distillers. As dōTERRA has become a trusted partner in the essential oil industry, the company has also contributed to improving communities' economic future through its Co-Impact Sourcing® model and the dōTERRA Healing Hands Foundation.
Headquartered in a state-of-the-art building in Pleasant Grove, Utah, dōTERRA continues to work towards realizing its vision of providing the health-promoting benefits of essential oils to all families worldwide. Today, dōTERRA means more than just "Gift of the Earth." It also stands for well-being, health, and hope.
Welcome to dōTERRA, where we share the wonderful properties of essential oils with the world and work together towards a healthier and more hopeful future.
To realize such a significant vision of bringing essential oils to the world, a dedicated team was required. This team had to consist of individuals who were committed to hard work, dedication, passion, and vision. Since the initial founding, the team has continuously grown, but the mission remained unchanged: to offer essential oils that appeal to both beginners and experts, ensuring they can be used safely for their loved ones.